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Creating a clear and concise message is a vital component of any advocacy effort. These messages help your audience understand the issue, the solution and how they can help to implement change.

Follow these 7 steps to create engaging Advocacy messages for any audience

<aside> 1️⃣ Research your audience

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• Connect the issue to your audience’s values, concerns or self interests
• Craft your message to fit with what your audience cares about, wants or needs

<aside> 💡 For example, is the legislator an opponent of “big government?” or a champion of social issues?

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<aside> 2️⃣ Open with a statement that engages your audience

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• Use a dramatic fact to hook your audience’s attention
• 1-2 sentences

<aside> 3️⃣ Present the problem and the solution

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• Describe the problem
• Explain who it affects
• Include a human element

<aside> 4️⃣ Provide facts, data about the problem

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• Look for facts that are relevant to your audience
• Use data to demonstrate that a problem exists and to support your position

<aside> 💡 For instance, state data that would be important to a state legislator or a member of Congress from your state.

⬇️ See resources below

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